Politique de confidentialité
This Privacy Policy describes how irispetal.shop, operated as Iris Petal, collects, uses, discloses, stores, and protects personal information when you visit our website, browse our products, place an order, contact us, subscribe to our communications, or otherwise interact with our online store.
Our website is irispetal.shop. Our contact email address is info@irispetal.shop. Our business contact address is 2 MOUNT BRADDON MEWS, BRADDONS HILL ROAD EAST, TORQUAY, TQ1 1HE, United Kingdom.
By using our website or purchasing products from us, you acknowledge that you have read and understood this Privacy Policy.
- Who We Are
irispetal.shop is an online fashion store offering women’s fashion clothing and related apparel products. For the purposes of applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018, Iris Petal is the data controller of the personal information we collect and process in connection with our store, unless otherwise stated.
If you have any questions about this Privacy Policy or how your personal information is handled, you may contact us at info@irispetal.shop.
- Personal Information We Collect
We collect personal information that you provide directly to us, information collected automatically when you use our website, and information received from service providers that help us operate our store.
Information you provide directly may include:
Name;
Email address;
Phone number;
Billing address;
Shipping address;
Order details;
Payment-related information;
Account registration details, if account creation is available;
Customer service messages, inquiries, requests, complaints, or feedback;
Marketing preferences, such as whether you subscribe to or unsubscribe from promotional emails.
Information collected when you shop with us may include:
Products viewed;
Products added to cart;
Products purchased;
Order number;
Delivery method;
Returns or refund information;
Customer support history;
Fraud prevention and security-related information.
Information collected automatically may include:
IP address;
Device type;
Browser type;
Operating system;
Time zone;
Referring website;
Pages viewed;
Date and time of visits;
Session activity;
Cookie identifiers;
Approximate location based on device or network information;
Interaction with advertisements, emails, or website features.
Payment information is processed by our payment service providers. We do not intentionally store full payment card numbers on our own systems. Payment processors may collect and process payment details according to their own privacy and security practices.
- How We Use Your Personal Information
We use personal information for the following purposes:
To operate our website and online store;
To process and fulfil orders;
To confirm payments and prevent fraudulent transactions;
To arrange shipping and delivery;
To provide order confirmations, dispatch updates, tracking information, and customer service;
To respond to questions, requests, complaints, or feedback;
To manage returns, refunds, exchanges, or order issues;
To improve our products, website, services, customer experience, and store performance;
To personalise website content, product recommendations, and shopping experience where permitted;
To send marketing emails, promotional messages, product updates, or special offers where you have consented or where permitted by law;
To measure the effectiveness of advertising and marketing campaigns;
To maintain website security and prevent misuse, fraud, unauthorised access, or illegal activity;
To comply with legal, tax, accounting, regulatory, and consumer protection obligations;
To enforce our Terms of Service and other store policies.
- Lawful Bases for Processing Personal Information
Where UK data protection law applies, we process personal information based on one or more of the following lawful bases:
Performance of a contract: We process your information when necessary to accept, process, fulfil, deliver, manage, or support your order.
Consent: We may process your information when you have given consent, such as when subscribing to marketing emails or accepting certain cookies. You may withdraw consent at any time.
Legitimate interests: We may process your information where necessary for our legitimate business interests, including improving our website, preventing fraud, securing our store, responding to customer inquiries, analysing store performance, and communicating with customers, provided those interests are not overridden by your rights and freedoms.
Legal obligation: We may process and retain information where required to comply with laws, regulations, tax rules, accounting requirements, court orders, government requests, or other legal obligations.
- Shopify and Store Hosting
Our store is hosted by Shopify, which provides the e-commerce platform that allows us to sell our products and services to you. Shopify may collect and process personal information when you visit, browse, or make a purchase from our store.
Information submitted to our store may be shared with Shopify and with third-party service providers that support store operations, checkout, payment processing, fraud prevention, analytics, customer support, marketing, shipping, and related services. These providers may be located outside your country, including in countries that may have different data protection laws.
Shopify may process customer personal information to provide its services to us and, where applicable, to provide enhanced services such as analytics, store performance tools, product personalisation, advertising-related features, fraud prevention, and other platform features. Customers can review Shopify’s Consumer Privacy Policy through Shopify’s official legal and privacy pages.
- Cookies and Similar Technologies
We use cookies, pixels, tags, scripts, local storage, and similar technologies to operate our website, remember preferences, enable cart and checkout functions, improve performance, understand website traffic, support security, and provide marketing or advertising features where permitted.
Cookies may be used for the following purposes:
Essential store functions, such as cart, checkout, login, order processing, and security;
Website performance and analytics;
Personalisation of content and product recommendations;
Advertising measurement and marketing;
Remembering user preferences;
Fraud prevention and security monitoring.
Some cookies are necessary for the website to function properly. Other cookies may be optional depending on your location and consent choices. Where required by law, we will request consent before using non-essential cookies.
You can manage cookies through your browser settings. You may also be able to adjust privacy or cookie preferences through tools displayed on our website. If you disable cookies, some parts of our website may not function correctly.
- How We Share Personal Information
We may share personal information with trusted third parties where necessary to operate our business, fulfil orders, provide services, comply with legal obligations, or protect our rights.
We may share information with:
Shopify and related platform service providers;
Payment processors and payment gateway providers;
Shipping carriers, fulfilment providers, and logistics partners;
Fraud prevention and security service providers;
Email, SMS, or communication service providers;
Customer support tools;
Analytics providers;
Marketing and advertising partners where permitted;
Professional advisers, including accountants, auditors, legal advisers, and insurance providers;
Government authorities, regulators, law enforcement, courts, or other parties where required by law;
Business partners or successors in connection with a merger, restructuring, sale, transfer, or business transaction.
We do not sell your personal information in the ordinary sense of selling customer lists for money. However, certain privacy laws may define some advertising, analytics, or data-sharing activities as a “sale”, “sharing”, or “targeted advertising”. Where such laws apply, you may have the right to opt out of those activities.
- Marketing Communications
If you subscribe to our marketing communications or otherwise agree to receive promotional messages, we may send you emails about new products, promotions, offers, updates, and store news.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at info@irispetal.shop.
Even if you unsubscribe from marketing messages, we may still send you non-marketing communications, such as order confirmations, shipping updates, customer service replies, security notices, or policy updates.
- International Data Transfers
Because we use Shopify and other service providers to operate our store, your personal information may be transferred to, stored in, or processed in countries outside the United Kingdom, including countries that may not provide the same level of data protection as your country of residence.
Where required by applicable law, we rely on appropriate safeguards for international transfers, such as contractual protections, data processing agreements, adequacy regulations, or other lawful transfer mechanisms.
- Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Order records and transaction information may be retained for accounting, tax, legal, fraud prevention, dispute resolution, and business record purposes. Customer service communications may be retained to help us respond to inquiries, resolve disputes, and improve our service.
When personal information is no longer needed, we will delete, anonymise, or securely store it in accordance with applicable laws and business requirements.
- Security
We take reasonable technical, organisational, and administrative measures to protect personal information against unauthorised access, misuse, loss, disclosure, alteration, or destruction.
However, no website, online store, payment system, or electronic transmission method is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information and work with service providers that apply security safeguards.
- Your Privacy Rights
Depending on your location and applicable law, you may have rights in relation to your personal information, including:
The right to access the personal information we hold about you;
The right to request correction of inaccurate or incomplete information;
The right to request deletion of your personal information;
The right to request restriction of processing;
The right to object to certain types of processing, including direct marketing;
The right to data portability;
The right to withdraw consent where processing is based on consent;
The right to complain to a data protection authority.
The right to object to direct marketing is absolute. You may object to direct marketing at any time by unsubscribing from our marketing emails or contacting us at info@irispetal.shop.
To exercise your rights, please contact us at info@irispetal.shop. We may need to verify your identity before processing your request. We will respond within the time required by applicable law.
- Complaints
If you are located in the United Kingdom and have concerns about how we handle your personal information, we encourage you to contact us first at info@irispetal.shop so we can try to resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe your data protection rights have been violated.
- Children’s Privacy
Our website and products are intended for general audiences interested in women’s fashion clothing. Our website is not directed to children, and we do not knowingly collect personal information from children under the age of 13.
If you believe that a child has provided us with personal information, please contact us at info@irispetal.shop and we will take appropriate steps to delete the information where required.
- Third-Party Links
Our website may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices, content, security, or policies of third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.
- User-Generated Content and Reviews
If our website allows customers to submit reviews, comments, photos, or other content, any information you choose to make public may be visible to other users. Please do not post personal information that you do not want to be publicly available.
We may use customer reviews, feedback, or submitted content for store improvement, customer support, product display, or marketing purposes where permitted by law and our store policies.
- Order Fraud Prevention
To protect our customers, our store, and payment systems, we may use automated tools or service providers to detect and prevent fraudulent, suspicious, or unauthorised transactions. This may involve processing order details, payment-related information, IP address, device information, shipping address, billing address, and transaction history.
If an order is flagged as suspicious, we may contact you for verification, cancel the order, delay processing, or refuse service where permitted by law and our store policies.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, legal obligations, Shopify platform requirements, or privacy practices.
The updated version will be posted on this page with a revised “Last updated” date. Your continued use of our website after any changes means that you acknowledge the updated Privacy Policy.
- Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Iris Petal
Website: irispetal.shop
Email: info@irispetal.shop
Address: 2 Mount Braddon Mews, Braddons Hill Road East, Torquay, TQ1 1HE, United Kingdom
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